Routledge Handbook of Sports Sponsorship
Successful Strategies
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
Specificaties
| ISBN/EAN | 9780415401104 |
| Auteur | Ferrand, Alain |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 288 |
| Lengte | |
| Breedte |