Brand Vision
The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
Offers simple, easily implemented tools connecting a company's marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.
Specificaties
| ISBN/EAN | 9781637421734 |
| Auteur | Everhart, James |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 191 |
| Lengte | |
| Breedte |