Brand Success
How the World's Top 100 Brands Thrive and Survive
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
Specificaties
| ISBN/EAN | 9780749462871 |
| Auteur | Haig, Matt |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 304 |
| Lengte | |
| Breedte |