Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Specificaties
| ISBN/EAN | 9780749462994 |
| Auteur | Haig, Matt |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 256 |
| Lengte | 216.0 mm |
| Breedte | 139.0 mm |